Roohi

Created Amazon Brand stores, Amazon A+ content and Key Feature Images (KFIs) for over 40+ brands spanning across UK, EU and AU, with a primary focus on FMCG, CPG, Grocery, Health & Beauty industries on both Amazon Vendor Central and Amazon Seller Central platforms.

CLICK TO VIEW STORES:

DUG Milk
Vital Life
Sweet Potato Spirit Company
Fruits of the Forage
Finders
Stewart’s of Scotland
Red Parrot Coffee
Dr. Bronner’s
Kin Vodka
Original Cake Company
Chilli no. 5
Travelling Bee Honey
For Goodness Shakes
Vital life

My design process and contributions included:

• Speaking to the client, understanding their brand, product range and catalogue, brand vision, values, brand heritage better.

• Understanding the product USPs, usage and key features.

• Researching the demographic and competitors on and off Amazon.

• Receiving brand guidelines, if any, and any assets the client wishes to include.

• Creating a bespoke strategy for their brand presence on Amazon. Creating the navigation/overarching structure to their enhanced content/categories.

• Moodboarding, word mapping, thumb-nailing, creating the layout.

• Designing and content creation to Amazon specifications and module dimensions.

• Upload designed assets and banners on the Amazon platform. Add shoppable images, tag products, hyperlink all banners, showcase all ranges on the homepage, showcase bestsellers.

• Preview on Mobile, Tablet and Desktop devices.

• Send to client for feedback.

• Incorporate changes if any.

• Submit to Amazon to make the content live.

At Rosetta brands, I led the graphic design team, managing the department’s operations at both design and managerial levels. I designed marketing materials ranging across print & digital mediums. These included social media assets, adverts, publication designs, trade show assets, decks, presentations, digital marketing ad designs, motion graphics and more.

A key aspect of my responsibilities involved working closely with clients to craft tailored content specifically for Amazon. This encompassed the creation of A+ Content, development of impactful Key Feature Imagery, and engaging Brand Stores.

Created Amazon A+ content and Key Feature Images (KFIs) for over 40+ brands spanning across UK, EU and AU, with a primary focus on FMCG, CPG, Grocery, Health & Beauty industries on both Amazon Vendor Central and Amazon Seller Central platforms.

My design process and contributions included:

• Speaking to the client, understanding their brand, product range and catalogue, brand vision, values, brand heritage better.

• Understanding the product USPs, usage and key features.

• Researching the demographic and competitors on and off Amazon.

• Receiving brand guidelines, if any, and any assets the client wishes to include.

• Creating a bespoke strategy for their brand presence on Amazon. Creating the navigation/overarching structure to their enhanced content/categories.

• Moodboarding, word mapping, thumb-nailing, creating the layout.

• Designing and content creation to Amazon specifications and module dimensions.

• Upload designed assets on the Amazon platform. Add shoppable images, tag products, hyperlink all banners, showcase all ranges on the homepage, showcase bestsellers.

• Preview on Mobile, Tablet and Desktop devices.

• Send to client for feedback.

• Incorporate changes if any.

• Submit to Amazon to make the content live.

Created the packaging design for a FMCG (Food & Beverage) brand Josh & Jim’s from conception to delivery.

Please click on the link below to view these products live on Amazon:

Josh & Jim’s Amazon Listing

Provided brand consultancy services for their Amazon growth strategy, which encompassed their Amazon brand store, developing A+ content and fully optimising their listings.

Designed marketing materials for Josh & Jim’s across print and digital mediums.

RB Digital is an Amazon agency that operates under the Rosetta Brands Group. I was responsible for designing their logo and brand identity, as well as creating their marketing materials including decks, mailers, trade fair assets, publication designs and more.

www.thewhitewillow.in

https://www.instagram.com/thewhitewillow.in/https://www.instagram.com/thewhitewillow.in/

https://www.amazon.in/stores/node/8410742031?_encoding=UTF8&field-lbr_brands_browse-bin=The%20White%20Willow&ref_=bl_dp_s_web_8410742031

On and Off is a digital media campaign that connects the online with the offline.