Created Amazon A+ content and Key Feature Images (KFIs) for over 40+ brands spanning across UK, EU and AU, with a primary focus on FMCG, CPG, Grocery, Health & Beauty industries on both Amazon Vendor Central and Amazon Seller Central platforms.
My design process and contributions included:
• Speaking to the client, understanding their brand, product range and catalogue, brand vision, values, brand heritage better.
• Understanding the product USPs, usage and key features.
• Researching the demographic and competitors on and off Amazon.
• Receiving brand guidelines, if any, and any assets the client wishes to include.
• Creating a bespoke strategy for their brand presence on Amazon. Creating the navigation/overarching structure to their enhanced content/categories.
• Moodboarding, word mapping, thumb-nailing, creating the layout.
• Designing and content creation to Amazon specifications and module dimensions.
• Upload designed assets on the Amazon platform. Add shoppable images, tag products, hyperlink all banners, showcase all ranges on the homepage, showcase bestsellers.
• Preview on Mobile, Tablet and Desktop devices.
• Send to client for feedback.
• Incorporate changes if any.
• Submit to Amazon to make the content live.